Flavor Flav is doing his very darndest to save Red Lobster from bankruptcy.

The Public Enemy has twice in the last week purchased the restaurant chain’s entire menu, and also scheduled a meeting with company higher ups to discuss a potential collaboration. Now, Red Lobster has unveiled a new commercial for it annual crabfest, starring none other than Flavor Flav.

“This is what happens when a brand takes advantage of an opportunity in the right way,!!! Power of community,” Flavor Flav wrote of the commerical. “We all here to help.”

Red Lobster isn’t Flavor Flav’s only active partnership. He also recently pledged to support the US women’s water polo team for the Summer Olympics in Paris.