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After taking over the worlds of beauty and lingerie, Rihanna is setting her sites on hair care. Her highly anticipated Fenty Hair – a collection of products designed to “strengthen and repair all types of hair” — arrives later this week.
“You know how much switching my hair up matters to me,” Rihanna explained in a social media post announcing Fenty Hair on June 4. “I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
To get you ready for the new drop, here’s a short rundown of Fenty Hair and when and where to shop the new collection.
What Is Fenty Hair?
Fenty Hair is a haircare line made for “all hair types.” Rihanna partnered with “the best chemist and best stylist in the industry” to create a product lineup for curly hair, wavy hair of all lengths and styles.
“Everyone can find a go-to within this lineup,” she explains in a promo video. “From my curly hair people to those who love protective styles, to those with short or wavy hair. Short hair or long hair, there’s something for you. There’s no limit to what your hair can do when it’s healthy and thriving.”
Fenty Hair Product Lineup
The full product lineup will be revealed soon, but Fenty Hair has been teasing a few of the products that fans can expect to see, along with a peak at the packaging and what it’ll smell like.
“One of the most important parts of creating this line for me was getting the fragrance right,” Rihanna shares in another promo video. “I love fragrances so much and I wanted Fenty Hair to smell incredible. Like you just can’t stop smelling your hair throughout the day, and when you’re lying next to your boo at night.”
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