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“I realized that music alone is not a good enough reason; you must have cultural incentives to improve your sound.” Ntitled may have been the one to utter this take during his interview with Billboard Arabia, but the four other young Saudi stars gracing the cover of the May 2024 issue might as well share the sentiment. Looking at their collective huddle on the cover, one might think the five artists are close peers, but in reality, their journeys in the music industry have little in common. Each of them has taken a unique path and shaped a unique experience. From genres and musical taste to breakthroughs, plans and projects, each of the five Saudi talents has gone his or her own way.
Perhaps the only common factor in their journey is their identity as young individuals who grew up in the same culture and witnessed the recent historical shift in Saudi Arabia. Just as the five artists launched into their careers, new horizons for arts, media and society as a whole were opening up in Saudi Arabia at an unprecedented scale. Though this change impacted the lives and experiences of the entire Saudi society, we could trace in our conversations with these young artists the specificity of this impact on the path that each one of them chose to make music that influences and is influenced by Saudi culture.
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